Brand identity for a bait and tackle shop located in Long Beach Island, New Jersey. Using bright and dark blues and yellows as a nod to the ocean and sun creates a vibrant contrast in designs attracting the viewer and creating legible graphics. Their target audience is quite large as they market to young and older generations as well as beginner and experienced anglers. The logo was created off an existing illustration which was brought into a graphic layout including the company name and title.
Business card template - front and back designs
Back-lit outdoor signage
